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WHEN Tom Cruise uses it, a technology is out there. He did it in "Mission Impossible," with the processor tape. More newly in "Collateral," where he drama an unkempt but polite hit man, he supplies the key information about his victims on a U.S.B. guide.
U.S.B. burst memories, the tiny brushwood that attribute to processor ports and convey records from one processor to another, are variously called burst guides, thumb guides or dongles by their users.
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The form Mr. Cruise employs is at slightest a debonair one, as slim, silver and sinister as his force. It is an Executive fastens? Form from PNY Technologies.
The humble dongle, with Tom Cruise, becomes a star.
Like many new technologies, dongles have been intended in many guises. They are sincerely chips in synthetic suitcases. They can take all sorts of outdoor affects. Some are quaint and iMac chocolate cute, for students. Some fleece inside purloin knives, pens, key rings and even wristwatches. There is amulet like forms, damaged around the peninsula on lanyards, imitating archaic vials of perfumes or unguents.
Most outrageously, there are novelty forms of U.S.B. disguised inside bits of synthetic sushi, and sincerely wacky thumb guides unknown inside mock thumbs.
New technologies can be intended as pieces of gear or as brashness - and regularly simultaneously. Gadgets are ornaments for geeks, one guess has it, but good mean manages to change gadgetry into tool and accessory - into gifts.
Meanders these time are more and more confronted with the vending and marketing realities of a world where yield must be - in a word heard regularly in the halls of stock series like board -"gift able."
But if technology inherently tends about assurance and efficiency, gift givers want kindness and emotion in the effects they give.
"Technology at its best is strict, wash, ordered, and sometimes even magical," said Dan Harden of Whipsaw, a mean consultancy that affects high-tech yield. "Technology is welcoming when packaged in forms people like - otherwise it is cold and dull."
sentence a human direction to technology is also the job of David Leisure, a meaner who is executive for invention development at Brookston, the series regularly seen as the epitome notice for selling gadgets and tools to give, singularly on the chap entries on the festival register.
But the idea of meaning yield specifically to be gifts bothers Mr. Leisure, who previously worked at Polaroid and the consultancy mean Continuum. "That word gift is at the other end of the spectrum to me from where dreams come from," he said. "It almost trivializes mean. It's like you were making fishing lures.
"Good gifts come in classic liquids to everyday ageless harms, like breach a container of mauve."
As an example of technology made singular and effective, Mr. Leisure points to a digital photo tape he fashioned for Brookston. "It's something you could give your mom," he said. "It is what you do with digital technology to make it important."
Mr. Harden said, "Mean can regularly technology, and make it into a loving and welcoming experience." Among his clients are Frog pond, which produces electronics meant at children and their parents, and Rio. With the Carbon MP3 player for Rio, he fashioned a well credible alternative look to the bipod.
With the shining - and intimidating - example of the Apple bipod ever in tends, meanders are annoying.
The bipod has spun off a limitless activity of accessories - quaint and protective suitcases, tabletop preachers and so on. Called "Para yield," such add-ons embrace waterproof suitcases from a party called H20 and preachers and boom boxes that pump the sound from the congenial little wafer.
But the bipod's sway extends foster. Perhaps for those exhausted by the strident competing claims of the newest, record technology, plainer means have been screening plea. The force of the bipod is evident in plain rubber-encrusted radios from Leon or the big-knobbed Tivoli radios.
The simple bare position of the bipod means and the revolve-on-a-settle theme of their faces cast a letter of complexity made plain. They echo the mid-century modernist simplicity - classicism that outlasted the technology - of the radios and phonographs that Dieter Rams intended for Braun.
Digital technology does not propose the same comforting corporal cues that aided meanders of mechanical yield. But its flexibility of affect opens the way to more imaginative expression.
Ellen Glassman, a meaner with Sony, devised a radio and CD player in a affect many women immediately associated with an sundown bag. The newest Sony MP3 players are about the range and affect of U.S.B. guides and come arrange to be damaged around the peninsula, decorated in dark, sparkler-like hues.
Some judge that the mean of the tech piece should preach to its function. "I can't see an Art Deco P.D.A. or bipod," said Sam Farber, the legendary mean entrepreneur who established the Coco and Oxon kitchen-invention position.
In more than a decade at Michael Graves mean in Princeton, N.J., Donald plunk has worked with board devising household, singular and company yield.
"A good gift makes a connection, and a good mean does, too," Mr. Plunk said. A high-tech gift must greet the same requirements as any other, he said.
"It provides a liquid to a unruly," Mr. Plunk said. "It means a green way of looking at something so the qualities that receives it thinks of you when they use it. They say: 'How sharp, you thought about some part of my life and how to make it work. You didn't just go through the motions on this gift.' "
Correction: Nov. 15, 2005, Tuesday: An condition in the singular Circuits split on Nov. 2 about meaning high-technology yield as gifts misidentified one party that uses the navy of Whipsaw, a consulting strong. The client is Leapfrog, not Frog pond.
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